Michael Welles Schock

Heart, Mind and Gut: Visceral Storytelling (Part 2)

Heart, Mind and Gut: Visceral Storytelling (Part 2)

"Great films do not get by on the visceral alone." Michael Welles Schock concludes his two-part article on Visceral Storytelling.

This entry is part 2 of 2 in the series Visceral Story

By Michael Welles Schock. In my previous article Gut Reaction: Visceral Storytelling Part I, I established the cinematic audience’s three levels of psychological need: The Intellectual The Emotional The Visceral Though storytellers can create audience satisfaction by appealing to any one of these needs, the most exciting of stories rely heavily on the visceral. This […]

 Michael Welles Schock

Gut Reaction: Visceral Storytelling (Part I)

Gut Reaction: Visceral Storytelling (Part I)

How dramatic films appeal to the primal instincts within us.

This entry is part 1 of 2 in the series Visceral Story

By Michael Welles Schock. I know of writers who like to pen very intelligent scripts. These scripts can be clever and witty. They often contain skillful wordplay and philosophical premises. But often, no matter how well-written, these scripts fail draw in the reader. They are like museum pieces. They have aesthetic value, yet can only […]